New Toyota Prius C: Leaked Brochure Reveals Standalone Small Hybrid Hatch

We got our first taste of the next member to join Toyota's growing family of Prius models with the Prius C concept study that made its debut alongside the Prius V minivan at the Detroit Motor Show earlier this year.

But today, thanks to a tip from a Carscoop reader in Japan who goes by the nickname "i-Ryuji", we can show you the actual production version of the Prius C through a plethora of scanned images from a leaked brochure.

With a big stretch of imagination, you might see the resemblance between the concept study and the production variant of the Prius C that evolves the design language of the regular Prius liftback.

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Video: The Making of Toyota's Prius Family People Person TV Spot

Where some see Toyota's "Prius Family People Person" commercial as the creepy stuff children's nightmares are made of, others see a piece of creative marketing.

After the wide release of the TV spot, Toyota published a behind-the-scenes video to show us how the advertising agency managed to create a 17-foot tall person and the surrounding areas seen in the commercial.

Regardless of what you think about the ad, it's definitely worth a look. Check it out for yourself in the video after the break.

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New High-Occupancy-Vehicle Lane Rules May Boost Prius Plug-In Sales in California

The new Prius plug-in will be available in the US early next year and will cost $32,780 –or $8,500 more than the non-plug-in version of Toyota’s hybrid. That’s quite a remarkable price difference even if you include the $2,500 tax incentive and, for some, a deterrent in buying the plug-in hybrid.

However, as it turns out though, the State of California may have unintentionally helped Toyota sell more of its new plug-in hybrid model. That’s because two months ago, it changed the rules for High-Occupancy-Vehicle (H.O.V.) lanes, and specifically which single-passenger occupied models were allowed to use them.

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Toyota Says New Prius Plug-in Hybrid will Cost Under £31,000 in Britain

After Toyota's U.S. arm came out with pricing details on the new Prius Plug-in Hybrid, the firm's British division is next in line to inform buyers what they're going to pay for the car when it goes on sale in Britain in the first half of 2012.

However, instead of giving a exact price tag, Toyota UK said the plug-in version of the Prius will "cost less than £31,000" before any government incentives, which can reduce the price to customer by up to £5,000, or under £26,000.

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Toyota Introduces New Prius Family with a Bizarre Commercial [Video]

Coinciding with the announcement on pricing for the new 2012 Prius Plug-in Hybrid that will launch next spring and the new Prius V minivan that is set to go on sale this October, Toyota has unleashed a new campaign to promote the growing family of Prius models.

The new TV spot is named "People Person" and it was created by advertising agency, Saatchi & Saatchi.

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Toyota to Build Hybrid Drivetrains Outside of Japan in Four Years

Toyota has chosen to focus most of its resources on its hybrid models, and more specifically on the Prius “family” and Lexus lineup, in order to recover from this year’s earthquake and the subsequent, and quite substantial, decrease in global sales due to parts shortages.

Until now, Toyota manufactured all components of hybrid drivetrains, such as battery packs, electric motors and inverters only at its Japanese plants. The recent disaster has shown the vulnerability of the decision to put all of your eggs in one basket.

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Toyota Prices New 2012 Prius Plug-in from $32,760 and Prius V Minivan from $27,160

Toyota has released the full rundown on the pricing of the upcoming 2012 Prius Plug-in Hybrid and the five-passenger Prius V minivan.

The first-ever Prius Plug-in Hybrid, which combines the firm’s Hybrid Synergy Drive with a small lithium-ion battery to extend the electric-only driving range, starts at $32,000 not including a $760 processing and handling (DPH) fee that raises the price to $32,760, while the better equipped Advance trim model will have an MSRP of $39,525 or $40,285 with DPH.

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Facelifted 2012 Toyota Prius Quietly Makes World Premiere in Frankfurt

We're wrapping up the first press day of the 64th International Auto Show in Frankfurt, but not before we bring you one final unveiling that flew under the radar for most of the event.

We're talking about the 2012 Toyota Prius facelift that made its world premiere in Germany today. The changes on Toyota's updated hybrid include minor tweaks to its exterior and interior design, and the introduction of a fresh assortment of multimedia systems.

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Toyota Focuses Recovery Efforts on Prius Hybrid Family

The March 11 earthquake that shook Japan to its core had many collateral damages, one of which was vehicle manufacturing. For example, more than 650 of Toyota’s suppliers suffered great damages and halted production, forcing the Japanese automaker to reconsider its strategy.

Two weeks later, its management had reached the conclusion that it should focus its worldwide resources mainly on one model line. “We were rapidly burning through cash, so in order to survive this we prioritized the cars our customers wanted most” explained head of production Atsushi Niimi.

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Britons Vote Ford Mustang as the World’s Manliest Car

Bluebeards Revenge is a UK brand of shaving cream and post-shave balm scientifically proven by Science™ [sic…] to reduce beard growth- or so it says on their webpage. The brand recently conducted an email poll of 1,835 Britons, asking them to rate the world’s “manliest” and “least manly” cars.

The results are in, and –drumbeat please- the winner is the Ford Mustang that was found to be the “manliest car on the planet” with a net total of 21% of the vote.

Runners up were the Aston Martin DB7 (15%), Range Rover (13%), Dodge Viper (11%) and Hummer H1 (10%). On the opposite end of the spectrum – the world’s “least manly” cars – were the Volkswagen Beetle (31%), Mazda Miata / MX-5 (20%), Ford Ka (11%), Toyota Prius (9%) and Nissan Cube (8%).

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Union of Concerned Scientists Releases 2011 Hybrid Scorecard: Prius = Good, Touareg Hybrid = Bad

The Union of Concerned Scientist, a non-profit science advocacy group in the U.S., has released its second annual Hybrid Scorecard. The organisation criticised hybrid car manufacturers for not delivering on the technology’s promise, for placing performance above fuel efficiency and environmental benefit and burdening hybrids with features that put them out of the price range of average Americans.

A total of 34 hybrid vehicles from the 2011 to 2012 model year were tested for their fuel efficiency, environmental impact, value-for-money and their so-called “forced-feature premium”. The latter is features that don’t improve fuel efficiency but probably make the cars more appealing to money-conscious consumers.

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CNN Says Toyota Prius Plug-in will Top Chevy Volt, 12 Months before the Former Goes On Sale

If you are a GM diehard or a Chevy Volt fanboy, I suggest you cover your ears and start humming loudly to yourselves. CNN Money recently featured an article from Fortune magazine’s Motorworld declaring the upcoming Toyota Prius Plug-in hybrid a better buy and a better car than Chevy’s range-extended electric vehicle. Shock, gasp, horror, blasphemy etc.

To quote Motorworld senior editor Alex Taylor III: “[The Prius Plug-in is] more efficient and less expensive than the Volt, and Toyota actually stands the possibility of making a profit on it -- something General Motors concedes it can't do with the Volt.”

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Toyota Says Prius US Sales Will Outperform 2010 despite Earthquake Setback

In spite of the earthquake and Tsunami that devastated Japan last March and which deeply affected the country’s automobile production capabilities, Toyota remains confident that US sales of the Prius will outperform those of 2010.

The lack of inventory, with many dealers reporting as little as one day’s worth of Prius cars on their lots, led to a whopping 61% drop in July sales in the US, which is the lowest since 2004. And that’s significant because the US accounts for almost half of the all Prius models sold worldwide, which makes it Toyota’s most important market for its compact hybrid.

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Toyota Sports Up Prius with new PLUS Package from TRD

At last year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas, Toyota displayed a lightly modified version of the Prius Hybrid to inaugurate its new line of accessories under the PLUS moniker.

Now it’s time for the Japanese automaker to release the production version of its modestly sported up Prius with the commercial launch of the PLUS Performance Package that will be available for order in July in limited numbers.

The package features styling and performance upgrades, and is optionally available on all Prius models with pricing set at $3,699 for the Prius Two, Three, and Four trim levels and $2,999 for the Prius Five.

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Robocarpocalypse Begins: Nevada Asks DoT to Draw Up Legislation for Driverless Cars

I can’t remember if there were self-driving cars in the third Terminator movie, though frankly I can’t remember anything other than that red leather and vinyl outfit Kristanna Loken was wearing. What were we talking about? Oh, yes, the robocarpocalypse.

With the passing of Assembly Bill 511 in the Nevada Senate, the U.S. Department of Transport will now have to draw up rules governing autonomous vehicles on the state’s roads.

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Google Goes Electric, Sets Up 70 Charging Stations at its California Headquarters

Internet-giant Google has just adopted the largest workplace charging installation for electric vehicles in the U.S. with the completion of 70 “ChargePoint” stations at its Mountain View, California headquarters.

The new charging infrastructure will support both employee-owned EVs and “GFleet” plug-in vehicles such as the Chevy Volt and Nissan LEAF. And there are 250 more charging stations on the way, with the goal of making Google’s HQ parking facilities 5% EV-ready.

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Eric Leong’s Radical 2015 Toyota Prius Design Study

As part of last year’s Toyota Design Internship, industrial designer Eric Leong produced this interesting take on the fourth-generation Toyota Prius for the year 2015.

By acknowledging that wind resistance is one of the key factors in improving vehicle economy, Leong’s Prius III hybrid is extremely slippery. Described by the designer as moving, “through [the wind], not into it”, this design study channels air over its surface through a series of vanes.

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Toyota Recalling 106,000 Prius Hybrids Globally Over Steering Wheel Issue

The newest Toyota recall affects approximately 106,000 Prius hybrids globally built from 2001 to 2003 for a fault with the electric power steering system. The Japanese automaker said the voluntary action affects around 52,000 Prius models sold in the United States.

“If the steering wheel is repeatedly and strongly turned to the full-lock position, there is a possibility the nuts securing the pinion shaft in the steering gear box assembly may become loose,” Toyota said in a statement. The company added that if the owner leaves the condition uncorrected, over time they will gradually notice significant increased steering effort when making a left turn.

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Toyota Mulling a Larger Hybrid Minivan than the Prius V with Seating for Seven

The all-new Prius V five-seater minivan isn’t due to arrive in U.S. showrooms until this fall, yet Toyota is already looking into the development of a larger model capable of seating seven passengers as well as carrying their luggage, according to Bob Carter, Toyota Division general manager. The larger Prius won’t be based on the Japanese market Prius Alpha nor the European specification Prius+, both of which pack a retractable third row of seats into the Prius V’s cargo area.

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Viva Las Vegas: Google Lobbies to Legalize Self-Driving Cars in Nevada

Internet and software bigwig Google has begun lobbying the state of Nevada to legalize driverless cars. The move comes on the heels of some very promising results in California, where Google had mapped out the terrain and sent a couple of its autonomous Toyota Priuses (Prii? Priora?) on an epic jaunt from Mountain View to Santa Monica.

The California-based company is keen to point out the claimed benefits of self-driving cars over their human-driven counterparts including better safety, improved fuel efficient and greater environmental friendliness.

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