New 2012 Isuzu D-MAX Pickup Truck is the Chevy Colorado's Asian Twin

Isuzu has long abandoned the U.S. passenger and truck market but it continues to have strong ties with General Motors, which was once its primary stockholder.

This week, the Japanese automaker revealed its all-new D-MAX pickup truck, which was designed in cooperation with GM and is a sister model to the 2012 Chevrolet Colorado that made its debut on Wednesday. Albeit on separate occasions, both pickup truck models were presented in Thailand.

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It Came From eBay Hell: The Geo Storm Pickup You Never Knew You Wanted

Few names in automotive history make the average car enthusiast’s skin crawl like, “Geo”. Geo was General Motors response to the growing number of Japanese and South Korean imports that had invaded the U.S. market. Essentially taking the most boring and insipid models from Suzuki, Toyota and Isuzu and building them stateside, Geo embodied the whole, “Who Gives A...” attitude that has made GM so reviled by some.

The Geo Storm was essentially an Isuzu Impulse stripped off all the things that would have made the latter an appealing proposition to the enthusiast: Lotus tuned suspension, turbocharger and AWD. What was left was essentially a four-cylinder sedan with two less doors and a vaguely sporty body. Still, it was a big seller for Geo and GM, no doubt leaving the corpse of Colin Chapman rolling in his grave.

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Isuzu D-Max Crystal Press Brochure and its 'Barbie' Protagonist

Unlike the U.S. where pickup trucks are used by many drivers as a primary source of transportation eliminating the need for a traditional passenger car, in Europe these type of vehicles are above all used by professionals solely for work purposes. Having said this, you'd expect their press brochure to be full of hard working men on construction sites or farms for example. Apparently not, as our French pals over at Le Blog Auto discovered. To promote its new high-end, luxury edition of the D-Max called Crystal, Isuzu of France summoned the help of a blonde female model.

Not that we have any problem with a nice-legged blonde in high-heels driving around a pickup-truck, but somehow we find it completely off topic and even a bit ridiculous - especially the picture where the model eats splashes her lipstick...

Via: Le Blog Auto