All-New Nissan Tiida Unveiled at Shanghai Auto Show, Previews 2012 Versa in the U.S.

It won’t be long before Nissan takes the wraps of the North American market 2012 Versa, but the Japanese company offered us our first glimpse of the sub-compact model with the reveal of the new Tiida hatchback at the 2011 Shanghai Auto Show today. As some of you may already know, the Versa is sold in numerous markets around the world under the Tiida nameplate.

The new generation of Nissan’s best selling model sports a swoopier exterior design with some styling references to the pure-electric Leaf. The fluid theme is carried over to the interior with a floating center cluster. The Japanese company also promises improved passenger space thanks to the 100mm (3.9-in.) longer wheelbase.

Read more »

Ford Sues Nissan Over Brazilian TV Ad that Ridicules the Focus for Being Overpriced [with Video]

Ford’s Brazilian arm has filed a criminal (!) lawsuit against the local division of Nissan for airing an aggressive TV commercial directed at the Focus sub-compact. To make a long story short, the parody-like ad points the finger at Ford for allegedly overpricing its Focus model.

The TV spot, which looks exactly like a rap video, shows two men dressed as Ford engineers living the big life with gold chains and rings, plenty of champagnes, and –the best part- an exotic assortment of sexy women in bikinis dancing around them. And oh, there’s also a silver Ford Focus on the background….

At the end, the commercial announces the price of Nissan’s Tiida sub-compact (sold as the Versa in the States), which in Brazil, costs around BR 3,000 or a little over US$1,800 less than Ford’s rivaling Focus.

Read more »

New Dodge Trazo: Nissan's Versa Sedan Gets Rebadged for South America

The new Dodge Trazesty Trazo is the fruit of Chrysler LLC and Nissan's OEM agreement that was signed in January 2008. Apparently we're not the only ones that think that there's nothing 'Dodge' about the Nissan Versa (Tiida in Europe and Japan) as the American automaker preferred to badge the sedan as the "Trazo by Dodge". As you can see in the image gallery after the jump, Dodge's signature ram logo is nowhere to be found. The Trazo will be offered for sale in select Latin American markets in sedan form only equipped with a 1.8-liter four-cylinder gasoline and E100 ethanol-capable engine with both automatic and manual transmissions. -Continued