Get Ready for a New Built Tough Commercial: Firefighter Drives Off Heavily Wrecked Ford F-150

We promise to act utterly surprised when someone over at Ford accidentally discovers this video footage of a heavily damaged F-150 pickup truck driven over the rumbles of a destroyed showroom and turns it into a "Built Ford Tough" commercial.

The poster of the clip is an unnamed manager from the Kelleher Ford dealership located in the small Canadian town of Dauphin in the Province of Manitoba. According to the description, the incident took place after the dealership caught fire on September 10, 2011.

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Ford Updates F-150 for the 2012 Model Year with New Equipment and Styling Package

The most popular truck in Ford's range, the F-150, is entering the 2012 model year with a few mild upgrades concentrated on fine-tuning the driveline and improving the equipment packages.

Under the sheetmetal, Ford replaced last year’s electronic shift-on-the-fly with a an enhanced two-speed automatic 4x4 system that gains a 4x4 auto mode for Lariat, King Ranch and Platinum trim levels. Across the range, there's a new standard Hill Start Assist feature that prevents the truck from rolling backward at a stop.

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1,308bhp Monster Truck with Scooter Firing Air Canon to Star at Top Gear Live Event

One of the stars of this year's edition of the Top Gear Live show that takes place at the NEC Birmingham from November 11 to 13, and at the ExCel London from November 24 to 27, will be the Red Dragon monster truck.

Hand-built by former European Monster Truck Champion, Rob Williams, this beast made its stage debut at the Top Gear Live event in South Africa last year.

The Red Dragon is based on the Ford F-350 Super Duty but power come courtesy of a bespoke 9.5-liter supercharged V8 engine from Chevrolet that delivers 1,308bhp and 1,040 lb-ft while burning through a gallon of methanol fuel every 50-60 yards (!).

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Cadillac Escalade Remains the No1 Target for Car Thieves in the USA

For years, Caddy’s big SUV, the Escalade is the number one target of thieves in the States and this hasn't changed in the latest study from the Highway Loss Data Institute (HLDI).

According to the latest data for 2008-10 models from HLDI, the Escalade is more than six times as likely to be stolen by thieves compared to the average vehicle.

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Pickup Trucks Inventories Rising, Manufacturers are Worried

It seems like US carmakers are beginning to worry about the rising inventory of their big pickup trucks. For example, General Motors has an inventory of 122 days (or 4 months) of its Chevy Silverado and GMC Sierra according to a report from Reuters, or 50% higher than the typical industry inventory of 80 days.

But GM isn’t the only automaker in distress. Chrysler, Toyota and Ford also are behind their projected sales, with 93 days inventory for the first two makers and 79 days for the third respectively.

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Ford Says F-150 Orders with EcoBoost V6 on the Rise

With gas prices on the rise again, an increasing number of Ford F-150 buyers looking to save some (let’s not get carried away here…) cash at the pump without compromising on power are turning to the company’s new EcoBoost turbocharged V6 engine. According to Ford, demand for the EcoBoost engine in the F-150 has increased each month since production began in January. In March, one in every four (25%) models sold in the States was equipped with the force-fed V6, increasing to around 35 percent in April. Read more »

Steam Whistle Brewery’s “Retro Electro” Injects Some Green Cred into Some Detroit Old Iron

When I say, “Electric Pickup,” you no doubt think of either the Ssangyong Actyon Sports-derived Phoenix SUT or one of those toy-like, Chinese-built neighborhood electric vehicles. What you may not think of is a bright green 1958 Chevy Apache owed by Canada’s Steam Whistle Brewery and recharged via wind power.

No, this isn’t a late April Fool’s Day joke: this is serious. And being green is serious business for Steam Whistle, which – among other things – uses renewable energy, recycles damn-near everything and supports various environmental causes as a sideline to its beer brewing enterprise.

Brewery manager Mike Kiraly came up with the idea of electrifying the ol’ girl and even uses it as his daily driver. He explains his brainwave: “What if we could take a sexy vintage ride, save it from the metal scrap heap and outfit it with a zero-tailpipe-emissions engine. Old-school style combined with a modern conscience.”

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Ford Expands Airbag-Related F-150 Recall to another 1.2 Million Units

Ford has issued a massive recall action for its top-selling U.S. model, the F-150 pickup truck, of which around 1.2 million units are involved. The move comes after Ford agreed in February to recall more than 150,000 F-150 vehicles built between 2004 and 2006 for possible airbag faults. Read more »

Oops Video: Brand New 2011 Dodge Challenger SRT8 392 Limited Edition Rear-Ended by Ford F-150

If we didn’t know better, we’d say that Ford is trying to wipe out the competition with its F-150 pickup truck, or as some may know it, the Ferd F-Teehthousand. The latest victim of the F-150 after the memorable stomping of a Ferrari F-150 is a brand new 2011 Dodge Challenger SRT8, which judging by the bodykit, stripes, alloy wheels and badges, is the 392 limited edition with the 470-horsepower V8 Hemi.

The driver of the Dodge’s muscle car was waiting for the light when a Ford F-150 decided to give the Challenger an unnecessary -and quite painful- rear-end makeover. Follow the break to watch the clip.

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VIDEO: 83 Y.O. Drives Ford F-150 on the Opposite Side of the Highway, Crashes but Survives!

A freaky but luckily non-fatal highway accident that involved an elderly man driving a 2007 Ford F-150 on the opposite side of the road was caught on film last Friday. The incident took place on the Interstate 5 near Camp Pendleton in San Diego when passengers of a vehicle on the other side of the highway noticed the driver of the Ford, who was later identified as 83 year-old Clarence Kinney, going the wrong way at an unknown speed and then suddenly crashing into the median wall.

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Ford Sues Ferrari Over F150 Formula 1 Car Moniker, the Italians Hastily Change it to the F150th Italia

In order to celebrate the 150 years that have passed since the unification of Italy, Ferrari recently chose to name its newest Formula 1 car the “F150”. It seems that Ford wasn’t too impressed with the patriotic gesture and sued the Italian maker over the race car's moniker. The Blue Oval claimed that it closely resembled its own F-150 nameplate, thus causing “irreparable harm” to the trademark.

According to the paperwork filed in Detroit, the lawsuit also referred to Ferrari’s www.ferrarif150.com website and accused the Italian company of cyber theft and trademark infringement.

Ford aimed to prevent the use of the F150 name in the United States, and expected Ferrari to give up any revenue and profits earned through the disputed nameplate in the States.

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Ford F-150 Video Parody: Presenting the Ballsy Ferd F-Teenthousand

Need a ride to make you feel four times the man you are? Look no further. The Ferd F-Teenthousand is here and it's the biggest and most awesomest pickup truck ever to walk the face of the earth. Ford people and F-150 owners that despise stereotypes and lack a whimsical sense of humor may want to skip this one. The rest can watch the video right after the jump along with a couple of original Ford F-150 ads that inspired the creation of this parody. [NSFW]. Read more »

Door Handle Issue Prompts Recall of 281,000 Ford F-150s

A recall has been put out for certain 2009-2010 model year Ford F-150s built from January 18, 2008, through November 30, 2009, because of a potential problem with the interior door handles. More specifically, the U.S. National Highway Traffic Safety Administration [NHTSA] said that the interior door handle spring may fracture during normal usage resulting in insufficient spring force to return the handle to the fully stowed position.

"In the event of a side impact crash, the door handle spring can fail causing the door latch to open," the government safety agency said in a filling. Ford said that as of January 21, 2011, there are no reports of accidents or injuries related to this condition.

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VIDEO: Oops...Ford F-150 Steps Over Ferrari 458 Italia

The owner of a brand new Ferrari 458 Italia with some 500 miles on the odometer in Brandon Florida received a quick lesson on the disadvantages of a low slung sports car in the land of pickup trucks and SUVs when a Ford F-150 ran over its hood. We don't know if the F-150 driver mistook Maranello's creation for a red speed bump or if the Ferrari owner questioned Ford's 'Built Tough' slogan, but something tells us this video is going to become a hit. You can watch the clip after the break.

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Ford Recalling F-Series Trucks, Edge and Lincoln MKX Over Fire Hazard

Nearly 15,000 Ford trucks and crossovers are being recalled in the States because of problems with electrical systems that can short and create a fire. The recall concerns certain 2011MY Ford F-150, F-250, F-350, F-450, F-550 and Edge, and Lincoln MKX vehicles.

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Automakers Developing Significantly Lighter Trucks to Meet New Fuel Economy Standards

Reuters is reporting that major automakers are tirelessly working on reducing the weight of future generation pickup trucks, in order to meet stricter fuel economy standards without sacrificing key abilities, such as power, payload capacity or towing capability.

Until 2016, when the new mandates take effect, manufacturers must reach an average fleet economy of 35.5 mpg (6.63 lt/100 km), while light trucks will have to return around 30 mpg or 7.84 lt/100 km. Given that around 50 per cent of vehicles sold in the U.S. in the first 11 months of the year were light trucks, it’s clear that the likes of Ford and GM have to act fast.

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SEMA Preshow: Ford Teases Customized F-Series Trucks

The onslaught of Ford's SEMA Show tuning products continues, this time with a sneak peek of the firm's F-Series truck proposals that will make their way to the Las Vegas Convention Center on November 2. Show-goers will have the chance to see customized versions of both the F-150 and Super Duty models.

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Ford Confirms 3.5-liter V6 EcoBoost Turbo for F-150, 2.0-liter Turbo for Explorer and Edge

Over the past few months we've heard several rumors regarding the models that will get FoMoCo's EcoBoost turbocharged engines.

Now, the Detroit automaker has officially confirmed that the 2011 F-150 pickup truck will be offered with its 3.5-liter turbocharged V6 upgraded for rear-wheel-drive applications, while a new 2.0-liter inline-four turbo will find its way under the hood of the next next-generation Ford Explorer SUV and Edge CUV.

The 2.0-liter EcoBoost unit will be launched along with a smaller displacement 1.6-liter EcoBoost unit, which will be used initially on the European C-Max people mover, by the end of the year.

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Ford to Showcase Four F-150s Including an All-Electric Variant at SEMA

A SEMA Show without tricked F150s is like a peanut butter sandwich with no jelly or so to say. For this year's show that runs November 4-7Ford is going to reveal four F-150 project trucks in Las Vegas the most intriguing being the all-electric Hi-Pa Drive F-150. The four electric in-wheel motors that power the fully-electric Hi-Pa Drive F-150 will deliver more than 600HP as well as more torque than the 320HP V8 engine it replaced. -Continued

Other than that, Ford's SEMA Show stand will host the introduction of the F-150 Heavy Duty DEWALT Contractor which has been apparently modded for the working folks, the F-150 FX-4 by X-Treme Toyz that's built for hard work and rough play and the F-150 by Street Scene Equipment featuring equipment and styling upgrades.

2009 Ford F450 Harley Davidson Edition

The U.S. economy isn’t at its best, unstable fuel prices are driving people farther away from large SUVs and Pickup trucks and Ford, well Ford decides to spend its resources and time to team-up once again with Harley Davidson to develop a special edition version of the F-450 which it describes as the “Big Hog Daddy” of the road… -Continued

As with the still available F-250/350 SRW models, each individually numbered F-450 Harley-Davidson gets a…discreet blue-flame paint scheme that is carried through to the interior gauges in the instrument panel. Other mods include the custom perforated black leather wrapped seats, door panels and center console cover along with the necessary Harley-Davidson logos.