However, unlike Volkswagen's special edition supermini, Quinze & Milan's one-off creation is not only characterized by the pallet of colors, but also for the fact that the modified parts inside and out are sprayed in the firm's signature foam coating called QM FOAM.
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What you may not realise until the last twenty seconds (assuming you’re seeing this ad for the first time and didn’t look at the title of this post) is that it’s a TV commercial for Chevrolet’s European arm.
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It could be that Chevrolet is working on a new small crossover model based on an extended version of General Motors’ Gamma II platform. The same architecture underpins the new Chevy Spark and Aveo / Sonic and will also form the base for the future Opel Corsa and its SUV sibling that is currently under development.
If you’re looking for the most creative marketing campaigns, be that a pair of car-shaped roller skaters or a parade of seemingly nude commuters, then London is the place for you. This time it’s Chevrolet that has caught our attention with its life-size replica of the new Orlando MPV made from 1.5 tonnes of Play-Doh parked up in a London street today. Crafted by a team of eight model makers over a two-week period to mark the UK launch of Chevy’s new seven-seater minivan, the world’s biggest Play-Doh sculpture measures 4.6 metres long and 1.8 metres wide.
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The range kicks off with the entry level Orlando LS, which comes equipped with ESC, air conditioning, follow-me-home headlights, electric windows and mirrors, remote central locking, six airbags, three 12v power sockets, tinted windows and an adjustable steering wheel as standard.
