Marchionne Gives North America Priority Over Europe for Alfa Romeo's Future Plans

Fiat-Chrysler CEO, Sergio Marchionne, announced that he will appoint a boss for the Alfa Romeo brand exclusively for the North American market. This is because the Italian carmaker’s return to the US after a 17-year absence will be his top priority, relegating Europe, in which Alfa’s sales are disappointing, to second place.

“We are going to target the US market first and work our way back to Europe”, Marchionne said in an interview with Autonews Europe. “We have run market tests on the desirability of the Alfa brand in the US and, not withstanding our long absence from the market it’s still one of the best brands in the world. I think we need to go back and grab it.”

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Alfa Romeo GT Coupe Redesigned by Fan to Resemble 8c Competizione

We’re not aware when and if at all, Alfa Romeo will update its GT Coupe, but in the case that the Italian automaker does decide to present a facelift version of the compact 4-seater coupe in the near future, this rendering from ‘Autoblog.it’ reader Luciano seems to hit the spot. Inspired from Alfa Romeo’s latest models, the 8c Competizione and the MiTo, Luciano completely redesigned the front end of the GT Coupe replacing the rectangular headlights with the sexier oval-shaped lights found in Alfa’s exotic supercar. Admittedly, we prefer Luciano’s version of the Italian coupe over the original design. Hopefully someone at Alfa might agree with us.

Via: Autoblog.it