The Detroit-based company's goal of course is to associate the ATS with its German competition, and specifically the new BMW 3-Series.
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Cadillac may have lagged in this department, especially when compared to its top rivals, but from next year, the Detroit company plans to more than make up for it.
Today, Cadillac unveiled the first interior shots of its DTS- and STS-replacing saloon, the upcoming XTS. However, contrary to standard practice, it didn't focus on the quality or the abundance of space. Instead, it revealed its new CUE (Cadillac User Experience) infotainment, navigation and communication system that will launch in 2012 in the XTS, the ATS and the SRX crossover.
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While Chevy's team was trying to record a fast lap around the "Green Hell" with the Camaro ZL1, Cadillac engineers brought the upcoming ATS sports sedan to the "Ring for a two week-long trial in September.
GM published a new video that provides us with an inside glimpse of the testing that took place and which you can watch in the clip below.
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But this didn't stop General Motors from raising the ante in yet another provocative commercial for Cadillac that follows the CTS-V spot featuring the Ferrari 458 Italia.
This time, the General took the Escalade and pointed its ammo towards Mercedes-Benz and its C-Class sedan. The video spot shows the big Caddy V8 beating the C300 on a straight line duel, and then…hauling back the Merc.
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The Detroit carmaker is now developing a brand new competitor for the 3-Series from the ground up based on a rear-wheel drive platform. The entry level Cadillac is codenamed ATS and it is destined to enter production next summer (2012).
And from what we can tell, the Detroit automaker plans to intensify its assault on the premium segment in the coming years with many new launches such as the ATS compact sedan, the ELR Coupe with extended-range electric vehicle technology and possibly, a production model inspired by the well-received Ciel study.
But before we see a new wave of Cadillacs hitting the streets, the Detroit maker is looking to tout its current portfolio with a very aggressive commerical that points its guns directly at Ferrari.
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The guys from the M5Board tell us that the man driving the CTS-V is four-time Swedish Touring Car Champion (STCC) winner Richard Göransson. In stock form, the Cadillac sports n Eaton-supercharged V8 engine with 551 lb.-ft. of torque and 556-horsepower for a 0-60mph sprint time of 3.9 seconds.
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The Presidential Cadillac, nicknamed ‘The Beast’, came next and hit the ground much harder and was immobilized. "There was a loud kind of bang, metal-on-metal, grinding, crunching noise and the car was stuck," an RTE reporter told the AFP.
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However, if monster rods - or high performance in general - are your cup of Starbucks soy latte, then Hennessey has got you covered (as if you didn't know that already, what with their cray-cray 1,000+ horsepower Vipers from way back when). Below, for your viewing pleasure, is video of a 2011 Cadillac Escalade drag racing a 2011 R35 GT-R and beating it.
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The new ATS sedan will be positioned below the CTS, taking its place as the Cadillac’s entry-level model. The introduction of the ATS will allow the next iteration of the CTS to grow in dimensions to better compete with Germany’s executive saloons like the BMW 5-Series and Audi A6.
The engine lineup of the ATS is pretty much speculation as of right now, though a supposedly official document that leaked onto the internet in January made word of three engine choices including a 270HP 2.0-liter turbocharged four-cylinder, a 330HP 3.6-liter V6 and a 470HP 6.2-liter V8 for the range topping ATS-V.
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The Cadillac CTS-V will make its competition debut at the season-opening race of the Sports Car Club of America World Challenge GT series in St. Petersburg, Florida on March 25-27. The GT series’ schedule for 2011 includes eight races in the U.S. and Canada from March to October. Click through to the jump for the videos.
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To show off the tuned CTS-V Sport Wagon’s potential, the Texas-based company brought the Cadillac to the track and drag raced it first against a stock 480HP Porsche 911 Turbo [997] and then a standard 485HP 2011 Nissan GT-R. Watch what happened in the video after the jump.
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Lingenfelter's engine tune includes a variety of mods such as ported LSA cylinder heads and the addition of LPE's GT9 ZR1 supercharger camshaft, which help push the V8's output to more than 700-horses at the crankshaft. The long-time GM tuner also tried out a CTS-V Coupe with a manual transmission on the dyno, with the test yielding 623HP and 617 lf-ft at the rear wheels. Follow the jumps for a video and detailed info on the tuning package.
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To be able to do this, Mr. Mattar worked 5 years on modifying his 1947 Cadillac, which, by the time it was completed, turned into quite a unique car. For examples, the Caddy automatically refills the radiator and changes the oil. Having drilled axles, the wheels could be inflated while turning and, also, hydraulic jacks could raise the car to allow the wheels to be changed while moving.
This surge in Escalade theft isn't just because Cadillac's big SUV is many celebrities' vehicle of choice, however. After 2006, the SUV was actually made easier to steal than most cars because GM did away with the simple yet effective steering wheel lock. Instead, it was replaced by some electronic nannies that were supposed to be "better". Don't worry, the lock's back for 2010, so all you up and coming pimps will have harder-to-jack rides. Watch the report in the video below.
Offered with a choice of a six-speed manual gearbox or a six-speed automatic transmission with paddle-shift control that transfer power to the rear wheels through a limited slip differential, the CTS-V Coupe is propelled from 0 to 60mph (96km/h) in a mere 3.9 seconds.
Hit the jump to check out the live photos from the Detroit Show and of course, two videos that include the official presentation and a promo film with some power-sliding action.
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The full-size sedan, which most likely shares the vehicle platform with the 2010 Buick LaCrosse, keeps all the usual styling cues of modern Cadillacs such as the sharp creases and vertical lights.
The concept's interior blends leather, wood and other high quality materials with modern technology like the Organic Light-Emitting Diode (O-LED) displays that replace the traditional gauges and screens.
As the 2009 CTS-V heads into production, Cadillac is stepping up its efforts to create a buzz around its new BMW M5 rival. This video that was created by the folks over at Cadillac's official blog showcases the 556HP strong CTS-V at the Monticello Raceway in New York and at the Nurburgring track, where John Heinricy completed a full lap of the Nordschleife in 7:59.32 which is the fastest recorded time for a production saloon. Click through to watch the video: -Continued
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