Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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New Peugeot 408 Sedan Breaks Cover in China

French carmaker Peugeot took the wraps off its new China-made 408 sedan in Beijing on Monday. Despite its name, the 408 is not a successor to the European 407, which is also available in China, but a long-wheelbase (+100mm), sedan version of Peugeot's 308 range that includes three and five-door hatchback, coupe-convertible and station wagon models.

Designed and developed jointly by Peugeot's Styling teams in Europe and China, the 408 is the fruit of work by the joint venture set up between PSA Peugeot Citroen and the Chinese group DFM.

The 408 measures 4.68 meters in length, 1.81 meter in width and has a wheelbase of 2.71 meters, meaning it's roughly the same size as the 407 sedan (4.69m, 1.81m and 2.72m respectively).

At launch, the 408 sedan will be available in China with a choice of 1.6-liter and 2.0-liter gasoline engines producing 106HP and 147HP respectively.

The sedan is being produced at the Wuhan plant in Hubei province in China with Peugeot expecting full-year sales target of 100,000 units.