Lexus Presents Special Edition Version of 2012 LS 460, ES 350 and CT 200h

What's the first thing automakers do when they want to boost their sales but don't have a completely new or refresh product(s) in the pipeline? The age-old answer to that question is a special edition model.

For Lexus it's actually three new limited edition models based on the 2012 LS 460, ES 350 and CT 200h, with the first two arriving in U.S. dealerships in November, and the third next month.

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Lexus LS TMG Edition 650HP Spied on Video: Are Those the Sounds of a V8 or a V10?

Our trusty spies have scored another touchdown with the high-performance, wide-body Lexus LS saloon that has piqued our interest over the past few days.

We already know it is called the Lexus LS TMG Edition and that it is being developed by the Japanese group's Toyota Motorsports GmbH division, formerly known as Toyota Team Europe, based in Cologne, Germany.

Toyota's subsidiary was responsible for firm's World Rally Championship cars starting from the 1970s right up to the 1990s, but now works on various special projects.

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Fresh Spy Shots of Lexus LS TMG Edition and New Spec Sheet that Says it gets 650-Horses

The veil of secrecy surrounding the super Lexus LS that we captured testing on the Nürburgring racetrack last week has started to fall apart.

Today, along with a fresh batch of scoop pictures of the hotted up LS, our spy photographers also sent us a shot of a spec sheet that's been circulating on the internet and which we were also informed about from the guys over at the Clublexus fan site.

Here's what Mike from ClubLexus told Carscoop:

"We had an insider at the old F1 Toyota facility snap photos of this LS and what looked like a modified LFA GT2 with BBS wheels, widened fenders....they snapped photos of the specs for the LS...it stated 650hp at 9,000 RPM with 20" wheels. Within hours of the pics posted, we got a message from Toyota to take the pics down, which we did."

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Toyota Invests in Safety, Demonstrates Hybrid Synthetic Sound Alert and More

Toyota has taken a lot of heat in the past couple of years over safety issues, especially in North America. But last January, the Japanese company announced that it will invest $50 million over five years in its Collaborative Research Safety Center (CRSC) to develop new safety technologies.

Recently, Toyota Motor Sales USA organized a Safety Seminar in which it displayed the technologies developed by the CRSC and its partners while also announcing plans to launch 10 new research initiatives with leading US universities and institutions.

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Lexus Builds one-off Landaulet LS 600h for Monaco Royal Wedding [with Video]

Whatever your opinion of royal families, you can’t deny that they know a thing or two about spectacular weddings, as evidenced recently by the huge viewership of the Prince William-Kate Middleton tie-up.

Now, another European royal is about to tie the knot: on July 2, Prince Albert of Monaco will stand on the altar besides Carlene Wittstock and exchange vows for richer or poorer (just saying...), better or worse etc.

And Lexus is the one providing the newlyweds’ transportation by building a one-off version of its top of the range LS 600h limo. This version, which has been engineered by Belgian coachbuilder Carat Duchatelet and took over 2,000 hours to complete, is a Landaulet.

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Lexus Wants to Target Younger Buyers with New 2011 LS 460 Touring Edition

How do you attract younger buyers into your showrooms? The easy to say, but evidently hard to follow-through, answer would be to design a vehicle(s) from scratch that caters to the needs of the all important 35-to-55-year-old male demographic.

So what happens when you want to do something about it…yesterday? Well, obviously, the most cost and time efficient method is to enhance the range of your model with a sport trim level. And that is exactly what Lexus is attempting with the latest addition to its top-end model.

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Ad Watch: Renault Wind Roadster and Lexus CT 200h Hybrid

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different. Read more »

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market. Read more »

Sic…Lexus Becomes Official Supplier to HSH Prince of Monaco who will use an LS Hybrid for his Wedding

For those who still believe in the institution of monarchy and the legitimacy of kings, queens and royalty in general in this day and age (…some 2,500 years after the Athenians gave birth to democracy), 2011 will be marked by the royal weddings of Prince William to Catherine Middleton, and to a lesser extent, Prince Albert II of Monaco to Miss Charlene Wittstock.

If you wondering what all this has to do with the world of automobiles, Lexus’ European division announced today that it has received the royal stamp of approval from His Serene Highness [HSH] Prince Albert II of Monaco. The latter appointed the Japanese automaker as the official supplier of luxury cars to the blue-blooded residents of the Sovereign Prince of Monaco.

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Lexus Owner Recreates Epic LS400 “Champagne Glass” Ad from the 1980s

In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.”

It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?

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VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

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Lexus bringing Five Customized Hybrids Plus CT 200h F-Sport to SEMA Show

Hitting the SEMA Show floors next week will be an array of customized Lexus hybrid models. The Japanese firm's lineup in Las Vegas will include the RX 450h SUV tuned by Paul Tolson, a race-spec GS 450h sedan, the VIP Auto Salon-prepped HS 250h sedan and two modified LS 600h L limos.

Lexus will also show off the CT 200h F-Sport concept fitted with 18-inch wheels shod in Pirelli P-Zero Nero 225/40 tires, a big brake kit with cross drilled rotors and an adjustable sport suspension. Full details and pictures after the break.

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Green Machine gets Meaner: Brian Fox’s Sema-Ready Lexus LS 600h L

SEMA is so close you can almost hear the 'doof doof' music ringing in your ears. With all those souped up Hyundais at the show every year, it's about time someone paid attention to the Mac Daddy of Retiree-Mobiles: the Lexus LS 600h L.

Fortunately, Brian Fox has done just that. His company, Fox Marketing, has taken the LS 600h L and made it show worthy. More pictures and specs after the jump.

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Lexus to Unveil LS460 All-Wheel-Drive in Moscow

Next week’s Moscow International Auto Show (August 26th) is gathering the attention of many automakers this year. The latest firm to announce a global debut in Moscow is Lexus that will reveal a four-wheel-drive version of its LS460 Sedan. Like the LS600h, the LS460 AWD will use a permanent all-wheel drive system based around a Torsen differential that normally distributes 60 percent of the available drive torque to the rear axle and 40 percent to the front. Other than that, the LS460 AWD gets the same 381 HP 4.6-liter V8 engine matted to an 8-speed automatic transismison as the RWD LS460. Sales of the LS460 AWD will commence worldwide this November. -Continued

Lexus Introduces Pebble Beach Edition LS 600h L and SC 430

Apart from the sixth SC 430 Pebble Beach Edition Lexus also introduced the first-ever LS 600h L Pebble Beach Edition at the Concours d'Elegance classic car show in California. The limited production LS 600h L gets a unique exterior/interior colour combination with a Truffle Mica exterior paint combined with a two-tone Alabaster and Black leather trim interior with Dark Grey Bird's-eye maple wood trim. Additional styling cues include new 19-inch, five-spoke alloys, Pebble Beach interior badging, premium black floor mats with stainless steel badging, and blue illuminated scuff plates. -Continued

As for the new Pebble Beach Edition SC 430, the coupe-convertible receives a new exterior/interior colour combination with a Mercury Metallic exterior paint and a two-tone Ecru and Black leather trim interior with Black Bird's-eye maple wood trim. The special edition SC 430 also gets brushed chrome badging, black floor mats, a color-keyed rear spoiler, 18-inch alloys, and white illuminated scuff plates.

The 2009 SC 430 and LS 600h L Pebble Beach Edition vehicles will go on sale in the States in September and October 2008, respectively.

Lexus LS 600h L Pebble Beach Edition

Lexus SC 430 Pebble Beach Edition