Rhys Millen Video Teases SEMA Hyundai Special but Doesn't Say What it is

Once again, Hyundai is collaborating with Rhys Millen Racing [RMR] to create a special project car for this year's edition of the Specialty Equipment Market Association show in Las Vegas.

Even though the show is less than a week away, Hyundai and Rhys Millen won't give out many details in the 40-second-long teaser video. The only valuable clue we get is a quick glimpse at a tail lamp that looks a lot like the one featured on the Genesis Coupe, but we're not 100 percent sure.

You can watch the video for yourself right after the break.

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Supercharged Hyundai Genesis Coupe Hurricane to Hit SEMA Show

If one thing's for sure, Hyundai will have a strong presence at this year's edition of the SEMA aftermarket show in Las Vegas in November. The South Korean automaker, which has already shown us two Veloster tuning proposals, has now released details on another project, this time based on the Genesis Coupe V6.

The Genesis Coupe Hurricane SC was developed by Hyundai America Technical Center Inc. (HATCI) in cooperation with Magnuson Products, Rhys Millen Racing, Harman International and Torvec Inc.

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Facelift 2013 Hyundai Genesis Coupe Appears Again Undisguised

The refreshed 2013 Hyundai Genesis Coupe has made yet another appearance online, this time on the Hyundai-blog, showing off its redesign snout without a shred of camouflage.

As reported previously, if not all, most cosmetic changes on the facelifted version of the South Korean automaker's first rear-wheel drive coupe are concentrated on the front and rear ends.

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2013 Hyundai Genesis Coupe Facelift Snagged without Camo

Earlier this month, we brought you some of the first spy shots of the facelifted 2013 Hyundai Genesis Coupe nabbed while doing the rounds on the Nürburgring racetrack. But as you'd expect, the prototype was all bagged up in black camouflage to cover the styling changes.

Now, a Gencoupe forum member posted a set of grainy cell phone pictures of the 2013 Hyundai Genesis Coupe that appear to have been shot on a transportation ship. While we can't be absolutely certain, the photos do look real and the cosmetic changes are the same we pointed out in our spy story.

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VIDEO: Top Gear Russia Takes Hyundai Coupe 3.8 V6 to the Nurburgring

The team behind the Russian edition of BBC’s Top Gear magazine recently headed over to the Nurburgring racetrack to try out Hyundai’s rear-wheel drive Genesis Coupe. The model of choice was fitted with a 3.8-liter V6 engine delivering 306-horsepower, coupled to a six-speed automatic transmission.

If you don’t want to hear or see the antics of the presenters in the beginning of the clip, fast-forward the video a minute or two to go straight to the part where the magazine’s test driver Dmitry Sokolov laps the Nurburgring. And yes, that's a Porsche 911 -possibly from the GT series- that Sokolov is about to attack. Watch the video directly on Youtube by clicking this link as Sokolov's page does not allow embedding on external sites.

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Hyundai Evaluating the Creation of a Separate Genesis Brand to Compete with Lexus, May Build a BMW 3-Series Rival

If you were wondering what's next on the Hyundai and Kia Group's agenda of world domination, the answer is the addition of a third brand to the firm's portfolio to compete head on with Japan's Lexus and Infiniti, and possibly even Germany's finest, including BMW and Audi.

The luxury arm would most likely be called Genesis and include the South Korean firm's current rear-wheel drive offerings such as the Genesis Sedan and Coupe, plus the soon-to-be-launched onto the American market, Lexus LS-rivaling Equus.

The automaker, which saw its U.S. market share increase by an overly impressive 50 per cent in the past two years, would further enhance the range of the Genesis brand with a compact sports saloon in the likes of BMW's best-selling model, the 3-Series, and a crossover utility vehicle to compete with the Lexus RX 350.

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Rhys Millen Wants to Climb Pikes Peak in Under 10 Minutes...With This

Rhys Millen will be tackling Pike's Peak in the unbelievably-modified RMR Hyundai Genesis PM580, set to run in the Unlimited Class. According to Hyundai's press release, that mean "anything goes". No rules, no restrictions; just build it however you want to and climb the mountain as quickly as possible.

Millen has created "a modern Le Mans style car", trying to keep the carbon fiber-bodied car's weight around 1,850 pounds. Power will come from a turbo'd Hyundai Lambda V6 that's been stroked to 4.1 liters, routed through a Weismann semi-automatic AWD transmission, and spun through a multi-Quaife differential setup to the 17-inch HRE wheels.

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First Hyundai Genesis Coupe Crash - Looks Like the Airbags Failed to Deploy

Hyundai had the unfortunate chance to see how its brand new rear-wheel-drive Genesis Coupe performs in a real-world crash when a 2.0 Turbo slammed into the concrete surrounding of a metal pole somewhere in Korea. Despite the severity of the crash and as you can see in the photos that have been circulating around the Korean blogosphere the past few days, it appears that in this particular car, both the driver and front passenger airbags failed to deploy.

To be completely fair, the Coupe's front-body structure looks like it did its job by absorbing most of the energy caused from the impact, which is a good thing in the event of an accident. We're not aware of the details surrounding the crash so if any of you happen to know Korean and you've read something about it in the news, feel free to enlighten us with a comment.

Pics Via: Hankyung and LuckyWorld

SEMA: Rhys Millen's Hyundai Genesis Coupe Racer

The wraps are off from Rhys Millen Racing's 2010 Hyundai Genesis Coupe as the concept was officially revealed today at the SEMA show. The RMR-designed "Art of Speed" is essentially a stripped out, track-ready version of the Genesis Coupe with custom components on the exterior, a radically altered racing-spec interior and some serious performance enhancements from under the hood. The RMR Genesis Coupe is powered by the entry-level model's 2.0-liter 4-cylinder engine enhanced by a Turbonetics turbocharger, wastegate and blow-off valve. RMR did not release any output figures but in standard form, the 2.0L turbo engine delivers an estimated 210HP on regular unleaded and 220HP on premium.

Other mechanical upgrades include the heavy-duty HKS sequential transmission and a KW coilover suspension. The RMR Genesis Coupe sports a silver and blue paint scheme and a lightweight RMR dry carbon fiber wide body kit, functional hood scoop and an APR GTC-500 carbon-fiber wing.

RMR also added SSR Type-F competition lightweight wheels and Bridgestone Potenza racing slicks that are partnered with the factory Brembo brake system. Inside, the Genesis Coupe's interior has been transformed into a racing cockpit with a Sparco steering wheel and seat, eight-point roll cage and a RMR carbon fiber dash.

Hyundai Launches Genesis Coupe in Korea, Announces Performance Data

As well as unleashing its all-new Genesis Coupe in the Korean market, Hyundai also released officials details on its rear-wheel-drive coupe that is scheduled to arrive at U.S. dealerships in spring 2009. But let's cut to the chase. The Genesis Coupe will be offered with a choice of two engines, an entry-level 2.0 Turbo and a 3.8 V6.

The 2.0-liter turbocharged 4-cylinder unit develops 210PS at 6000rpm (210HP for US market) and 30.5kgm of torque at 2000rpm (222.7-lbs/ft for US market) which allows it to sprint from 0 to 100 km/h (62 mph) in a mediocre 8.3 seconds - not exactly the performance you'd expect from a sports coupe. -Continued

The range topping Genesis Coupe comes equipped with Hyundai's new 3.8-liter V6 Lambda RS that delivers 303PS at 6300rpm (306HP for US market) and a peak torque of 36.8kgm (266.2-lbs/ft) at 4700rpm enabling to accelerate from zero to 100km/h in a respectable 6.3 seconds.

Both engines are mated to a standard six-speed manual transmission. The Genesis Coupe 2.0T offers an optional five-speed automatic with SHIFTRONIC while the 3.8-liter V6 offers a ZF six-speed automatic transmission with SHIFTRONIC.

The Genesis Coupe will be offered with a Limited Slip Differential (LSD) as well as with an Electronic Stability Program (ESP). Hyundai said that there will also be an optional track–use performance package that will include high performance disc brakes from Brembo. For the front 18–inch wheels, Brembo engineers developed 13.4–inch x 1.1–inch rotors (340mm x 28mm) and four–pot fixed calipers (42mm+42mm) while the rear setup features 13.0–inch x 0.78–inch rotors (330mm x 20mm) gripped by four–pot fixed calipers (32mm+28mm).

Depending on the market and the trim level, the Genesis Coupe's equipment will include USB/iPod connectors, auxiliary audio inputs, 5.6-inch information display unit (for audio controls, digital clock, climate control, inside/outside temperature) and steering wheel-mounted remote controls for the audio system. An eight-speaker Infinity sound system is optional.

The Korean automaker announced that it hopes to sell 40,000 Genesis Coupes annually, 5,000 in Korea and 35,000 in overseas markets. Hyundai said that the Genesis Coupe's target customer is a middle-aged male (64 percent) looking for superior performance in terms of acceleration and handling. In the U.S., the competitive set includes the Mitsubishi Eclipse, Nissan Altima Coupe and Ford Mustang.

Korean retail prices start at 23,200,000 Korean won ($18,800 US or €13,800) for the base 2.0L Turbo version and with full options, including the V6 Lamda RS engine, the Coupe tops out at 33,920,000 Korean won ($23,400 US or €20,200).