Fiat Tunes Into the New 500 for the SEMA Show

A pair of fancied-up Fiat 500 hatchbacks will be making their way to Las Vegas next week for the 2011 edition of the SEMA aftermarket show.

The Italian company released a single picture of the 500 Titanium while we only get some initial details on the firm's second concept, the 500 Carbon.

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Fiat Debuts New Jennifer Lopez Ad Featuring…the 500 Cabrio

The North American division of Fiat has launched its second commercial about Jennifer Lopez featuring the new 500 Cabrio. And no, we're not the ones to get it wrong here but Fiat's advertising agency which seems to have got its priorities confused.

While we get to see more of the Fiat 500 Cabrio than the first online ad with J. Lo, the commercial, title "My World" continues to focus on the "actress, entertainer, philanthropist and entrepreneur" with her song "Until it beats no more" playing on the background.

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Romeo Ferraris Preparing Insane Fiat 500 Abarth with 300-Horses

Once upon a time, not too long ago, 300-horsepower was considered sports car territory. For example, in 1989, the BMW 850i Coupe came with a 300HP V12 under its long hood while the Ferrari 348's V8 also churned out 300HP. Heck, up until 2009, the Ford Mustang GT was powered by a 300HP V8.

Nowadays, 300HP has become something like Five Dollar Foot-long subs with even the smallest of cars like the Fiat 500 reaching the magic output number with a little help from the tuning industry.

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Fiat Joins Pink Initiative for Breast Cancer Awareness in the U.S. with Limited Edition 500

The Chrysler Group through the Fiat brand is the latest carmaker to support the efforts of the Breast Cancer Research Foundation (BCRF), which raises awareness of the disease, and provides funding for research into a possible cure.

Fiat's contribution comes in the form of the new 500 "Pink Ribbon" limited-edition model, of which 250 examples will be sold in the United States through the firm's official dealerships beginning from October.

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Video: Jennifer Lopez Shakes it for the New Fiat 500C

While we were busy bringing you all the news from the 64th International Auto Show in Frankfurt, Fiat USA released their latest commercial for the newly launched in the States, 500C open-top city car, starring Jennifer Lopez.

This is the first but not the last ad to show the hot 42-year old pop star as Fiat has enlisted Lopez to promote the new 500 in more commercials that will appear gradually throughout the year. If you try hard, you may notice the 500 taking a backstage role in the promo...

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IAA 2011: Abarth Turns Fiat's 500 City Car into the 695 Competizione

A new version of the 500 city car was Abarth’s most important model at the 64th IAA. As you can probably tell from its name, the Abarth 695 Competizione is a hardcore version of the normal Abarth 500, and it also pays homage to the company’s race-tuned cars of the past. Read more »

Fiat 500 by Gucci Makes Chic Debut at Italian Firm's Manhattan Store

The limited edition Fiat 500 by Gucci made its way to New York city and Gucci's fashion store on Fifth Avenue in Manhattan.

Appropriately, the two Italian brands brought over fashionistas, tastemakers and catwalk models including a couple of ladies that were disturbingly anorexic skinny (like the one pictured on your right), to create some fuss around the Fiat 500 trimmed by Gucci.

"In the ‘50s, the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time," said Gucci Creative Director Frida Giannini.

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Abarth to Unleash Punto SuperSport and two Special Editions of the 500 in Franfkurt

The Fiat Group’s Abarth division will display three “specialties” based on the firm's Punto supermini, the 500 and 500C softop models at September's Frankfurt Motor Show.

First up is the Abarth Punto SuperSport featuring a “Grigio Campovolo” two-tone color scheme with silver bodywork and a matte black bonnet and roof, along with “SuperSport” decals on the side, the tailgate and the mirrors, plus a set of 18-inch alloy wheels with red brake calipers.

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Fiat’s Frankfurt Carmageddon: AWD Freemont, 500 “by Abarth” and 500C “by Gucci”, Plus Two New Editions of the Qubo

If you think that Fiat would be content with two premieres at the Frankfurt Motor Show, both of which belong to important segments for the European market, you wrong. Apart from the Nuova Panda and the revised, MultiAir-equipped Punto, the Italian company has a bunch of other models as well.

The Dodge-derived Freemont, which was initially available with front-wheel drive only, now gets an all-wheel drive. It utilizes an on-demand AWD system with an electronically controlled coupling that sends power to the rear wheels only when its slip sensors detect a loss of grip at the front axle.

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Naughty Fiat 500 with a Very, Very Suggestive License Plate

We’ve seen some pretty weird license plates over the years, some funny, some meaningful, some witty and others just plain nasty. No need to explain why you’d be better off staying very far away from the one pictured above.

The…suggestive license plate belongs to a Fiat 500 city car that was spotted at a South African showroom by Carscoop reader Jeff G.

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Fiat Marks 500 Launch in China with 100 “First Edition” Models

The first Fiat 500 to make its way into China was presented today in Shanghai by Fiat Group Executive Vice President for International Operations, Lorenzo Sistino.

To celebrate the launch, Fiat crafted a special version named 500 “First Edition” featuring bodywork graphics by five young Chinese designers. The special edition will be available in a limited run of just 100 numbered units ahead of the city car’s regular launch in China on September 15.

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Fiat to Display 21.7-liter Mefistofele and 500 by Gucci at Goodwood Festival

Fiat’s major attraction in this year’s Goodwood Speed of Festival, which begins tomorrow, will be the famous Mefistofele. The record-breaking classic, which is based on a 1908 Fiat SB4 Corsa, returns after a decade to Goodwood and will be displayed in the “Cathedral Paddock” area. Read more »

695 Tributo Ferrari Headlines Abarth’s Line-Up in Goodwood

Abarth is marking its return to the Goodwood Festival of Speed for the second year in a row with the 500-based 695 Tributo Ferrari. A 1.388 cc turbocharged 4-cylinder engine delivering 180 PS at 5,500 rpm and 250 Nm of torque at 3,000 rpm powers the spirited city car with the Ferrari badges. Read more »

Camal’s Retro Sexy Fiat 500 Marcia Corta

What happens when two people who share their passion for sports cars and motorbikes meet under the right circumstances? It depends, but if we ‘re talking about two Italians, Alessio Minchella (designer) and Alessandro Camorali (surface and product development) who met in 2010 while working at Pininfarina, the result is a new company, Camal, and a new product. Read more »

Fiat Rumored to Bring Bravo Successor to the U.S. Market

The launch of the Fiat 500 in the U.S. market has whetted the Italian company’s appetite, as according to reports, Fiat is now considering the addition of a second model to its North-American range, the successor to the Bravo. As we wrote last month, the next-generation Bravo will take the shape of a small crossover with Fiat looking to emulate the success of Nissan's Qashqai.

The 500's early sales figures have exceeded the firm’s expectations despite initial concerns about relaunching the Fiat brand in the U.S. with such a small car. The partially open-top 500C was added to the range recently, with more powerful Abarth versions to follow in the very near future.

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Top Gear Spotted in Italy with Three Hot Hatches

If there is one television crew that is almost impossible to go by unnoticed (at least by the male population) anywhere they go in the world, it is the hosts of BBC’s widely popular Top Gear program. This time, Jeremy Clarkson, James May and Richard Hammond were spotted in the medieval town of Lucca in Tuscany, central Italy. Read more »

Fiat 500 by Gucci Priced from £14,565 in Britain

Having launched a new spicy campaign for the 500 by Gucci starring Russian bombshell Natasha Poly, Fiat is now beginning to announce pricing for individual markets. Today, the Italian released details for the United Kingdom, where the limited edition model designed by Gucci will be offered with two gasoline engines, a 1.2-liter unit priced at £14,565 OTR and a 0.9-litre TwinAir, which won the International Engine of the Year accolade and costs £15,765 OTR.

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Some Like it Very Hot: Fiat’s New Campaign for 500 by Gucci

Russian model Natalya Sergeyevna Polevshchikova, more commonly known as Natasha Poly, is the new face (and legs…) of Fiat’s advertising campaign for the limited edition 500 by Gucci. The blonde temptress from the land of hot spies, beautiful ballets and Vodka, is dressed in a one-of-a-kind black leather ensemble and is all over the 500’s ultra compact body [sic...].

The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.

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Fiat’s 0.9-Liter TwinAir Scoops the “International Engine of the Year 2011” Award

And the big winner of the 2011 edition of the coveted International Engine of the Year is…Fiat’s 0.9-liter twin-cylinder gasoline engine also known simply as the TwinAir. A jury comprised of 76 journalists and industry experts from 36 different countries were convinced by the 875 cc unit's low emissions, high fuel economy and impressive output for its size, awarding it four awards: “Best New Engine 2011”, “Best Green Engine 2011”, “Best Sub 1-Liter Engine” and the “International Engine of the Year 2011” overall award. Read more »

Fiat Launches TwinAir Lineup for the 500 and 500C with Bespoke Styling and Equipment Features

The Italian carmaker has announced the market launch of the new 500 TwinAir version, available for both the three-door and convertible models. From now on, the TwinAir name not only designates the innovative two-cylinder turbocharged engine, but also a new line of models. The 500 TwinAir lineup comes with bespoke styling elements and upgraded equipment features. Read more »