Tintin Endorses the Peugeot Brand

Very soon, one of the most well-known characters in the magical world of comic books, Tintin, will come to life through Steven Spielberg's 'The Adventures of Tintin: The Secret of the Unicorn' film that will be released in European theatres next week with the U.S. to follow on December 23.

One of the official sponsors of the 3D animated movie is French carmaker Peugeot. The automaker has developed a comprehensive campaign around the world of Tintin through a series of print, radio and television advertising shown in more than 20 countries in Europe, North Africa and even Asia.

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First Drive: New Peugeot 508 GT 2.2-liter HDi Sedan

It’s been a long time since Peugeot had a serious contender in the hotly contested sub-premium segment. The 407 was unloved and lacking in style; a “307 with a boot” purchased exclusively by the brand faithful. It was a bit bland and outdated compared to its major European competitor: the Mk 4 Ford Mondeo.

With the 508, Peugeot hopes to change all that. A carbon copy of the Peugeot 5 Concept that premiered at the 2010 Geneva Motor Show, the 2011 Peugeot 508 puts the verve – that oh-so-important French flair – back into Peugeot’s line-up.

We take the wheel of Peugeot’s flagship, AU$52,990 508 GT with a 2.2-liter turbocharged diesel and a 6-speed automatic for a week-long road test and review.

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IAA 2011: Peugeot 508 RXH is an Environmentally-Conscious Crossover

The crossover recipe introduced by Audi’s Allroad for those who fancy a bit of off-roading but find SUVs too flashy is quite simple: take a station-wagon model, and then add plastic body cladding and underside protection, rise the suspension height to increase road clearance and voilà: your new crossover model is ready.

The same recipe has been followed by many manufacturers, the most recent being Peugeot with its brand-new 508 RXH that was launched at the 64th International Auto Show in Frankfurt.

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Peugeot Details All-New 508 RXH Diesel-Electric Hybrid Crossover

The HX1 conceptual people-carrier may give us some ideas about Peugeot’s future, but at the present moment, the French brand's newest offering is the all-new 508 RXH, which is the third variant to be added to mid-size model's range after the sedan and the estate.

Although Peugeot had given us a first peek at the 508 RXH in July, the Frankfurt Motor Show will mark the crossover’s world premiere.

Based on the estate version of the 508, the RXH follows in the lines of the Audi Allroad and Volvo XC70 featuring a unique front end, flared wheel arches, and of course, higher-riding suspension along with 18-inch wheels and wider tracks.

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New Peugeot 508 RXH with AWD Diesel-Electric Hybrid Drivetrain Takes on Audi’s A4 Allroad Quattro

Only a week after we brought you spy shots of Peugeot’s high-riding 508 SW, and the French carmaker released the first official photos of the production model that will carry the RXH moniker, ahead of its world premiere at the Frankfurt International Motor Show in September of 2011.

The new nameplate isn’t the only thing that differentiates Peugeot’s new crossover from the rest of the brand’s Outdoor models as the 508 RXH comes with all-wheel drive, courtesy of the Hybrid4 diesel-electric hybrid drivetrain.

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SCOOP: Peugeot Trying Out New High-Riding 508 Outdoor

It has only been a few months since Peugeot spun out its newly designed 508 mid-size model in both saloon and Station Wagon formats, but the French acarmaker is already working on a new derivative inspired by its high-riding 207 Outdoor model.

Our spy photographers snagged a prototype version of the 508 Outdoor testing on European roads. Even though Peugeot’s full-body plastic wraps leave much to the imagination, it is obvious that the car rides on a jacked up suspension.

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Peugeot to Premiere China Market 508 Sedan and New SUV Concept at Shanghai Auto Show

As China’s auto market continues to grow in numbers and significance, carmakers from both sides of the Atlantic and beyond are flocking to the world’s most populous country to reap the benefits. For its part, French automaker Peugeot plans to reinforce its presence in China by launching at least one new model per year into the market starting with the new local market 508 saloon that will be introduced alongside a brand new concept model at next week’s Shanghai Auto Show. Read more »