Lotus Wants to Make the World Notice its Cars to Increase Disheartening Sales

Lotus is a brand with a long and distinguished history – yet that's not enough if your present situation is dire. In the first eight months of the year, Lotus sales were merely a blip in the UK sales chart as only 272 cars were delivered, a 24% decrease to the already depressing 358 units of the same period in 2010.

Karl Heinz Kalbfell, who used to work for BMW, was brought in last year in an effort to increase sales. He says that the reason Lotus can’t sell more cars is that the public isn’t aware of the company's products.

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IAA 2011: Lotus Debuts New Exige S with 350HP V6 and Rally-Spec Exige R-GT

Among the many world premieres at the Lotus stand in Frankfurt is the new Exige series and more specifically, the street-legal Exige S, and the competition Exige GT with which the British company plans to make its comeback to the world of rallying.

The road-going Exige S somewhat deviates from Lotus' philosophy of making ultra-lightweight sports cars with small displacement engines as it brings in the Evora S' 3.5-liter supercharged V6 that produces 350-ponies.

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Scoop: New Lotus Exige Reveals itself in the Open

Last time we brought you spy photos of the 2013 Lotus Exige, it was a set of grainy pictures shot from a distance, which only revealed the profile of the British firm's mid-engine sports car. But our canny scoopsters are back with a new batch of photos, this time showing the prototype in detail.

The developed model pictured appears to have a longer wheelbase and rear overhang than the outgoing Exige while the design is entirely new featuring a lower nose that resembles the styling of the Evora. Our spies told us that the car also looked wider than the older model.

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Rumors: Lotus Exige to Spawn Rally Car?

Here’s something we weren’t expecting; according to a report from CAR Magazine, Lotus will launch a new rally car at the Frankfurt motor show in September. The rally car -not the one pictured here- will be based on the Exige, which is renowned for its road and track capabilities, but we’ve never imagined it near a rally stage. Read more »

Lotus to Kill Elise and Exige for North America in August

If you’re a fan of the lightweight sports cars from Lotus, namely the Elise and its closed-top sibling, the Exige, and live in North America, then you’d better hurry up before the well dries up. That’s because production of the North American spec model will end in August according to a report from Autoblog.

The reasons behind this decision lie in the lack of “smart” airbags, which are now mandatory in the US, along with Toyota’s decision to stop production of its 2ZZ 1.8-liter, 4-cylinder engine that powers US-spec models. The Elise and the Exige will continue to be sold in Europe, as they’re equipped with a new 1.6-liter four-cylinder unit.

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Lotus Cutting Prices from $10,000 to $18,500 in Australia

Following the Australian government's move to reduce import duties earlier this year, Lotus Cars of Australia has announced significant price reductions across the model range, with savings of up to $18,500.

Lotus Cars Australia Managing Director John Startari explains: "The government's import duty reduction at the start of 2010 has offered some assistance, whilst favorable foreign exchange rates have been a further catalyst to these announced price changes."

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