Tintin Endorses the Peugeot Brand

Very soon, one of the most well-known characters in the magical world of comic books, Tintin, will come to life through Steven Spielberg's 'The Adventures of Tintin: The Secret of the Unicorn' film that will be released in European theatres next week with the U.S. to follow on December 23.

One of the official sponsors of the 3D animated movie is French carmaker Peugeot. The automaker has developed a comprehensive campaign around the world of Tintin through a series of print, radio and television advertising shown in more than 20 countries in Europe, North Africa and even Asia.

Read more »

Video: Le Gendarme de Paris…

When Sergeant Ludovic Cruchot (played by the great Louis de Funès) and the rest of the protagonists of the Le gendarme film series terrorized the French roads with their crazy antics and car chases, it was extremely fun to watch.

But something tells us that the pedestrians seen in this clip, which was shot in a crowded district of Paris, France, were far less than amused with the police man behind the steering wheel of this Peugeot 308 307. Follow the jump to see why.

Read more »

Point, Click and Hold: Peugeot’s Novel Ad Campaign Makes Users Concentrate on Their Computer Screens

Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?

If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.

So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.

Read more »

Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

Read more »

Belmondo’s Chase Scene from Le Professionnel (1981)

Georges Lautner’s 1981 action-thriller Le Professionnel is about a French Secret Service agent betrayed by his employers and left to rot in an African prison camp. After breaking out and returning to his native France, the agent (played by Jean-Paul Belmondo) begins plotting his revenge against the people who set him up. In this scene, Belmondo is attempting to outfox the French Secret Service agents following him.

Belmodono’s car is the red Fiat 131 Supermirafiori while his rivals are driving a black Peugeot 504. There are a couple of 180 degree turns, a handful of nice pit manoeuvres and the prerequisite shot of the Eiffel Tower for the non-Gallic viewers. The chase eventually moves to the grounds of the Palais de Chaillot, where we discover just how overused that, “driving a car down some stairs,” thing was before Jason Bourne got around to it.

Read more »

VIDEO : 2011 Peugeot 308 Facelift Commercial is the Next Best Thing to a Wet T-Shirt Contest...

You can never get it wrong when casting attractive women in commercials, right? That's what the people from Peugeot must have thought when they commissioned this TV ad for the restyled Peugeot 308. The car plays a very marginal part in the commercial, with the 30-second long footage being dominated by the Peugeot's owner, an attractive young lady who walks with no umbrella in the pouring rain just to get to her beloved 308. Not the most creative of ads, but at least the people from the casting department did their job.

Read more »

VIDEO: Peugeot SR1 Roadster Concept in Some Virtual Action

A couple of weeks ago Peugeot released the first official photos of its new SR1 hybrid roadster concept that signals a fresh design direction for the French automaker. Now, the company has published a digital promo film that shows the tow-seater hybrid model in some virtual action. Check it out after the jump.

Merci for the tip A. Knesal!