According to the Detroit-based automaker, the Malibu is the longest-running nameplate in the midsize segment, with Chevrolet having first introduced it in 1964.
In a career that spans six decades and 35 years (GM had discontinued the Malibu for more than a decade from the mid-1980s to the late-1990s), Chevrolet has produced more than 8.5 million Malibus in the United States.
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On Tuesday, General Motors released the 2013 Chevrolet Malibu in South Korea, which is the first market to receive the mid-size sedan. Local production will begin later this month at GM Korea’s Bupyeong manufacturing plant while sales are scheduled to start on November 1.
Today, the Detroit-based automaker announced some fresh details on its all-new 2.5-liter four-cylinder Ecotec engine that will take the place of the firm's current 2.4-liter unit as the standard powerplant in the 2013 Malibu's range.
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This is the first time that the Malibu will be offered in Europe as GM tries to take Chevrolet global.
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The Australian team is working on the Malibu at Holden’s Lang Lang Proving Ground in the State of Victoria while also evaluating the car on public roads. GM said Holden will continue development of Malibu until the end of 2012.
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The new version features GM’s eAssist “light electrification” technology, which is the company’s way of saying it is a micro-hybrid car. The eAssist uses a lithium-ion battery and an electric motor-generator to enable regenerative braking electric assist and start-stop functionality.
Starting from the engine range, GM revealed at the 2011 Shanghai Auto Show that the new Malibu will be offered with 10 different 4-cylinder and 6-cylinder units that run on gasoline, diesel or LPG fuel and will be linked to manual and automatic transmissions, depending on the market.
In China, GM said the new mid-size Chevy will be available at launch with two naturally-aspirated gasoline engine options, a 2.0-liter and a 2.4-liter, both linked to a 6-speed automatic transmission. The US automaker added that international versions of the Malibu will also get a 1.6-liter turbocharged gasoline unit, details of which will be released at a later date.
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What’s important about this generation of the Malibu is that Chevy’s mid-size saloon will become a global player, as GM plans to sell the car in nearly 100 countries across the world and build it in multiple locations, including China. The North American version will be manufactured at the Fairfax Assembly plant in Kansas City, and at the Hamtramck factory in Detroit.
Redesigned from the ground up, the new Malibu sports a new exterior styling with lines and curves inspired from Chevy’s most recent models such as the Cruze up front and even the Camaro at the back with the LED dual-element taillamps.
“The exterior design of the all-new Malibu carries DNA from its sister vehicles, the Camaro and Corvette, to bring a sporty sensibility to the family sedan segment,” said Bryan Nesbitt, executive director for GM exterior design.
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“This Malibu takes Chevrolet’s established and award-winning nameplate to new places and introduces it to new audiences around the world,” said Rick Scheidt, vice president of Chevrolet. “Whether the Malibu is sold in North America, South America, Europe, Asia, Africa, or Australia, it has been engineered from the ground up to meet the needs of customers around the world.”
"It will be fun," Mr. Reuss told reporters in regards to the Camaro-based model. "I'm not going to give you guys any product information other than what I gave (in the presentation.) I'd ruin the whole show."
Now, the inevitable question that arises is, what are the two models Chevy is planning to introduce in Chicago?
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The video hosts a number of people from various websites as well as one of its own marketers, and compares the mid-size sedan with Chevrolet's soon-to-be-replaced Malibu (see the official drawings here) and the Ford Fusion. Being a Chrysler made / edited promotional video, we'd take everything said with plenty grains of salt. Follow the break to watch the short clip.
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The project, called "Test Drive Studio", goes something like this: when consumers walk into a participating dealership, they'll be offered test drives in the mid-size Malibu and the Equinox and Traverse crossovers.
After that, GM puts its (and the US taxpayers') money where its mouth is: they'll offer people the chance to go out in comparable Fords, Toyotas, and Hondas.
