Now the Italian automaker’s boss admits that his company is facing huge troubles in Europe as in the first nine months of 2011, the company's sales decreased by 12% compared to the same period last year, with its share in the European market dropping from 8.2% to 7.3%.
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The Italian firm's first full-size saloon model after the ill-fated Thesis was discontinued in 2009, is one of two models to emerge from the alliance between Lancia and Chrysler, the other one being the Town & Country-based Voyager MPV.
The Thema is in essence a Chrysler 300 wearing Lancia badges and as such, it was an easy and cheap solution for the Fiat Group to expand Lancia's range upwards without sinking valuable resources into the brand that was once famous for its achievements in the World Rally scene.
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The New Stratos was commissioned by wealthy German car enthusiast Michael Stoschek and built by Italian design house Pininfarina. It is based on a shortened platform of the Ferrari 430 Scuderia and features a 4.3-liter V8 engine sourced from the same model with 540-horses and more than 500 Nm (369 lb-ft) of peak torque.
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Designed by the great Bertone, it was based on Ferrari mechanics using a modified version of the Dino's 2.4-liter V6. The Stratos was an extremely successful racing car winning three consecutive World Rally Championships in 1974, 1975, and 1976.
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In an interview with Automotive News, Marchionne said that the company has revised its Project Genesis plan, which was put in place in 2008 when Chrysler was still under the ownership of Cerberus Capital Management.
The two key elements of the Genesis plan are merging the dealerships of all four Chrysler group brands, including Chrysler, Dodge, Jeep and Ram under one roof, (with only a few exceptions), and abolishing duplicate products that are the result of badge-engineering such as the Chrysler Sebring and Dodge Avenger, and the Chrysler Town & Country and Dodge Grand Caravan.
The move is part of the Fiat-Chrysler alliance's decision to market all Lancia models in the UK under the Chrysler brand name.
Chrysler is marketing the new Delta a C-segment model with D-segment interio space and features. The five-door model measures 4520mm in length and rides on a 2700mm long wheelbase.
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At this week's 64th International Auto Show in Frankfurt, the Italian company displayed its entire lineup including the Thema sedan, Flavia Cabrio and the Voyager MPV, which are rebadged versions of the Chrysler 300, 200 Convertible and Town & Country respectively.
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We are talking of course about German businessman Michael Stoschek and his one-off New Stratos that made its first public appearance at a major automotive event in Frankfurt.
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The Italian firm's new flagship model, the Chrysler 300-sourced Thema, is making a special appearance at the 68th Venice International Film Festival, of which Lancia is the main sponsor for the seventh year running.
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Lancia's contribution to the transformation of the Chrysler 300 to the Thema is restricted to the Italian brand's badges, plus the higher quality materials and different trim options for the interior.
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Citing inside sources from the Fiat Group, Autonews reported that only the convertible version of the Flavia will make it into production as the cost of adding an essential diesel engine wiped out the business case for the sedan model in Europe.
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And with the above short statement, Ferrari announced to Michael Stoschek, the man behind the 21st century interpretation of the famous Lancia Stratos of the ‘70s, that it won’t let him use its chassis, engines nor allow any of its suppliers to participate in the build.
In these latest videos, we see Stroshek taking the Pininfarina-built and Ferrari 430 Scuderia-based Stratos out for racing at the Circuit Spa Francorchamps in Belgium and at the Sachsen Rallyce 2011 in Germany. Hop the jump to see the 540-horsepower Stratos in action for yourself.
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So what delectable concepts were the vultures able to get their beaks into? Well, there’s the 1967 Lamborghini Marzal that once graced the Monaco Grand Prix and is often cited as the inspiration for the Espada of the following year.
Now it seems that the automaker has changed its strategy. At the New York Auto Show, Chrysler and Lancia brand president Olivier Francois told Car&Driver that the Ypsilon-based Chrysler model is dead for the U.S. as the company believes it is too similar with the Fiat 500, upon which the Lancia subcompact is based on, and could hurt its sales.
For the record, during a recent press event in Turin, Italy, a Lancia official told Carscoop that the Ypsilon U.S. launch would largely depend on the market's response to the Fiat 500.
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Available for the first time in a five-door body style, the fourth generation Ypsilon will be offered in three trim levels (Silver, Gold and Platinum), 17 body colors (four of which are two-tone schemes), six different upholsteries, three types of alloy wheels and three engine choices. All of these options will allow for a total of 600 different model combos.
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The first sedan will be a compact model built on the next generation Dodge Caliber, which is expected in the USA next January. According to an Autonews report, this model will enter production in China in the second half of 2011, while timing for the Russian launch has not yet been disclosed. The other four-door saloon will be a mid-size model based on the replacement for the Dodge Avenger, which is scheduled for launch in the USA in 2013. It will go on sale in China and Russia the same year.
