Chrysler Invests $165 Million in Michigan Assembly Plant

Chrysler announced today that it will invest $165 million in its Sterling Heights, Michigan plant to add a new state of the art, one million square-foot body shop.

Last December, the Detroit carmaker had also revealed that it would invest close to $850 million in the plant’s new paint shop and stamping facilities in Sterling Heights and Warren. The latest investment ups Chrysler’s total investments in its US factories to $3.5 billion since June of 2009 .

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Lancia Flavia Cabrio Coming to Frankfurt Show, Sedan Plans Axed

The Fiat Group may have exhibited both the sedan and convertible variants of the Chrysler 200 re-branded as the Lancia Flavia at the Geneva Salon in March, but at the Frankfurt Motor Show, the Italians will only bring the open top model.

Citing inside sources from the Fiat Group, Autonews reported that only the convertible version of the Flavia will make it into production as the cost of adding an essential diesel engine wiped out the business case for the sedan model in Europe.

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Multiple 2011MY Chrysler, Dodge and Jeep Vehicles Recalled to Fix Steering Columns

A dozen vehicles from the three core Chrysler brands covering more than half of the company’s 2011 models are being recalled in the United States to fix a potential problem with the steering column.

The recall covers 11,351 vehicles and affects certain 2011 model year Dodge Journey crossovers, Jeep Wranglers, Chrysler 200s, Chrysler 200 Convertibles, Dodge Avengers, Dodge Nitros, Jeep Liberty SUVs, Dodge Calibers, Jeep Compass crossovers, Jeep Patriots, Dodge Grand Caravans and Chrysler Town & Country minivans.

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Chrysler Spices up 2011 200 Sedan and Convertible with New ‘S’ Versions

If you've been following our recent reports on Chrysler’s update lineup, then you know about the Auburn Hills-automakers plans to expand its range with a new trim series called ‘S’, which is aimed at younger buyers who want something a little more attitude in looks.

Following the appearance of the 2011MY 300, 300 and Town & Country S Concepts at the 6th Annual Spring Festival of LXs in California, in late March, Chrysler has lifted the veils off the first production S models based on the 200 Sedan and Convertible.

The ‘S’ treatment is a cosmetics-only package, with both the saloon and drop top 200 gaining a bespoke front grille with a black background, body color mirrors and door handles, smoked headlamps, unique 18-in. aluminum wheels with dark painted pockets and “S” badging.

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Chrysler Teases 2011MY 300, 200 and Town & Country “S” Concepts at LX Spring Festival

Chrysler found the perfect opportunity to preview its upcoming range of ‘S’ models at the 6th Annual Spring Festival of LXs in Irvine, California this past weekend. The Detroit automaker showed off the “S” trimmed 2011MY 300 sedan, 200 Convertible and Town & Country in concept forms, though all three models are scheduled to enter production later this year starting with the 200 this spring.

According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.

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Chrysler Sues 'Pure Detroit' Clothing Retailer for Using its ‘Imported from Detroit’ Slogan

The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super Bowl commercial staring rapper Eminem.

According to a copy of the lawsuit obtained by the press, Chrysler argues that the local business began selling t-shirts with the ‘Imported from Detroit’ tag line shortly after the two-minute Super Bowl ad hit the air. The company added that it had applied to register ‘Imported from Detroit’ as a trademark for “various uses, including branded clothing”, on January 18, 2011.

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Chrysler Launches New “Imported from Detroit” Merchandise – And no, They’re Not Made in China…

Chrysler has released a new dedicated lineup of clothes and apparels featuring the brand’s “Imported from Detroit” motto, which first appeared on the 200 Super Bowl commercial with Eminem. And yes, the possibility that the merchandise may not be made on this side of the world did cross our minds too, but Chrysler’s website put those dastardly doubts to rest stating that the clothes and apparels are all made in the USA.

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Chrysler Wraps Auburn Hills HQ with New "Imported From Detroit" Tagline

The Chrysler Group is showcasing its new “Imported from Detroit” tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit automaker's new tagline made its debut in a two-minute advertising spot for the company's latest entry to the mid-size segment on Super Bowl Sunday.

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Did Fiat Simply Photoshop Lancia badges on the Chrysler 200 Convertible?

Maybe it's because I'm a suspicious person by nature, but upon seeing the pictures of the Lancia Flavia Concepts, the first thing I thought of doing was to head over to Chrysler and check out the gallery of photos of the 200. Now, even though there's a possibility I could be wrong, my gut instinct and experience tell me that the photo of the official Lancia Flavia Convertible Concept has been doctored, or to put it bluntly, the Fiat Group simply photoshoped the Italian firm's badges on an existing photo of the Chrysler 200 Convertible.

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Lancia Flavia Sedan and Convertible: Concept-Tagged Versions of Chrysler 200

Lancia is going to be quite busy at next month's Geneva Salon as the Italian brand deepens its ties with Chrysler by incorporating the latter's models into its range. Next up on our list after the new Lancia Thema, are the Flavia concept saloon and convertible models, which pay tribute not to their historic ancestor of the 1960s but to art of badge engineering. The two Flavia studies are based on the respective body styles of the Chrysler 200.

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Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

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VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit

Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

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2011 Chrysler 200 Convertible to get its First Public Outing at the Chicago Auto Show

The new 200 Convertible will make its motorshow premiere at the upcoming 2011 Chicago Auto Show, which runs for the public from February 11 to 20, Chrysler confirmed today. Essentially a re-packaged, re-designed and partially re-engineered version of the drop-top Sebring, the 200 Convertible will soon go on sale in the States with a starting price of $27,195, and a choice of two powerplants, a 173HP 2.4-liter four-pot and a new 283HP 3.6-liter V6, both matched to a six-speed automatic transmission.

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New Chrysler 200 Convertible Prices Announced, Four-Cylinder Starts from $27,195, V6 from $31,990

We've already had our first in-depth look at the revised Sebring Convertible, which has been renamed to 200 Convertible, but now, Chrysler has releasing pricing a couple of months ahead of its market launch in the States. The new 200 Convertible is available in three trim levels (Touring, Limited and S), two engine choices including a 2.4-liter four-cylinder and a 3.6-liter V6, plus the option of a traditional soft top or a retractable metal hard top.

The range begins with the entry-level Touring model powered by a 173HP 2.4-liter four-banger matched to a six-speed automatic transmission, which is priced at $27,195 including a $750 destination fee. That brings the 200 Convertible in the same price range as Ford's 305HP Mustang Convertible V6, which starts at $27,495 (including destination and a $500 cash back).

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VIDEO: New Chrysler Ad Emphasizes the Importance of Style

In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.

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Chrysler 200 Convertible Photographer Lashes Out on Facebook, Calls the Person who Leaked the Pictures an "Arrogant D...bag"

If you've been following our daily posts, you'll remember that the first batch of photos of Chrysler's 200 Convertible, previously known as the Sebring, were leaked onto the net last Thursday (January 13, 2011). The following day, Chrysler posted the photos on its official website. End of story? Well, not exactly as we discovered a very interesting posting on the photographer's official Facebook page.

Webb Bland, the person who shot the admittedly impressive press photos of the 200 cabriolet accused a “misguided idiot somewhere outside of the fantastic marketing team at Chrysler” for leaking the images “weeks in advance of the meticulously scheduled unveiling”.

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Chrysler Officially Drops the Top on the New 200 Convertible

Following yesterday’s leak, Chrysler today officially released photos and preliminary data on its new 200 Convertible. As previously noted, the drop top model is essentially a facelifted Sebring Convertible featuring a refined exterior design, and a revamped interior with new styling and improved quality.

Customers can choose between two automatically latching tops, which is certainly not a common option in the category. The first option is a body-colored retractable hardtop, while the other is a more traditional cloth soft top, both operated by a button on the key fob.

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2012 Chrysler 200 Convertible: First Official Photos Hit the Web

We don't know if Chrysler's affiliation with the Fiat Group has anything to do with this story, but fact is Italian websites have managed get their hands on the first official photographs of the redesigned Sebring Convertible, which like the sedan variant, gains the 200 moniker.

There's nothing surprising about the 2012 Chrysler 200 Convertibles design, which follows the same recipe as the sedan with softer and more elegant styling for the front and rear end, plus a fully redesigned interior boasting higher quality materials and build.

Naturally, the 200 Convertible will feature the same mechanical tweaks as the sedan with engine options including a 173HP 2.4-liter four-cylinder motor and the new 283HP 3.6-liter Pentastar V6, both offered with a six-speed automatic transmission.

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Lancia to Unveil Chrysler 200-based Model at Geneva Show, may name it Flavia

*The above image is a Carscoop illustration

It appears that all those the rumors regarding future Lancia models are true as the Italian automaker is gearing up for this year’s Geneva Auto Show with several new additions to its line-up.

At the Detroit Motor Show, Fiat Group execs revealed that along with the Chrysler 300-based Thema flagship, Lancia will also unveil its own version of the Chrysler 200. The mid-size model will be offered in both sedan and convertible body styles, and is destined to replace the Sebring in the European market.

“The new Chrysler 200 will come – cabriolet included – to Europe as a Lancia, and Flavia is a very good hint as its possible name,” Fiat Group CEO Sergio Marchionne said on the sidelines of the 2011 Detroit Auto Show.

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Detroit Preview: 2011 Chrysler 200 Super S by Mopar

Since we have a long way to go for the 2011 SEMA Show in Las Vegas, Chrysler decided to give us a glimpse of what its in-house performance division Mopar is readying for the firm's redesigned Sebring, the 200 sedan, at next week's Detroit Motor Show.

The styled-up 2011 Chrysler 200 Super S by Mopar seen in the teaser rendering here features a black and grey two-tone body and a full aero kit plus a lowered suspension, larger 19-inch alloy wheels and numerous accessories that will most likely be available for the production model in the near future. Hit the break for the full list of accessories and parts featured on the Detroit motorshow car.

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