VIDEO: Hyundai's 2010 Super Bowl XLIV Ads Focus on New Sonata and Tucson

We're only a few days away from this year's Super Bowl (XLIV) that will take place on Sunday, February 7, but Hyundai decided to go ahead and release all eight commercials that will air throughout the day.

In its third consecutive year of advertising during the nation's largest sporting event and second consecutive year sponsoring the Kickoff Show, the South Korean automaker's adverts focus on the all-new Sonata and Tucson as well as on quality.

"The Super Bowl is not only a showcase for great football, but also for the most significant advertising, reaching an estimated 95 million viewers in the U.S.," said Joel Ewanick, vice president of marketing, Hyundai Motor America.

"Following in the footsteps of our 2008 and 2009 Super Bowl focus on the new Genesis and Genesis Coupe, we are focusing this year's Super Bowl campaign on the all-new 2011 Sonata, the most significant new model introduction in our history."

2010 Hyundai Tuscon SUV Scooped

The second-generation model of Hyundai's Tucson SUV that is due for a market launch in mid-to-late 2009 has been caught by our spy photographers outside the Korean firm's European headquarters in Germany. Even though the prototype model seen here was wrapped around with enough plastic to prevent prying eyes from catching a glimpse of the SUV's styling details, the sloppier rear roofline suggests that the 2010 Tuscon will look less robust and even more "crossoverish" than the current generation model.

Our spy photographers also managed to snap a few shots of the compact SUV's interior which was totally uncovered. The 2010 Tuscon's dashboard has been completely overhauled with the center console featuring a similar design to that of the i30 hatchback.

Developed on Hyundai's compact architecture, the Tuscon will share the same platform with the forthcoming Kia Sportage. Like the current model, the new Tuscon will be offered in both front-wheel drive and all-wheel drive versions.

Hyundai's new proposal in the compact SUV segment will feature a revamped petrol engine line-up. In Europe and other selected markets the Tuscon will also be available with Hyundai's newly developed 4-cylinder turbo diesel that will be offered in two versions with 2.0- and 2.2-liters displacement and outputs of 184HP and 200HP respectively. Both diesel units will be matted to either a 6-speed automatic transmission or a 6-speed manual gearbox.

2009 Hyundai Tuscon in the UK Gets Base 2WD Version

Hyundai has revised its UK market Tucson line-up for 2009 by including an all-new entry level 2WD model powered by a 139 bhp 2.0-liter gasoline engine. Priced from £14,695, the front-wheel-drive Tuscon 2.0 Comfort model comes equipped with standard air conditioning, auxiliary and USB audio connections, privacy glass, body-coloured bumpers and trim, electric windows all-round, front fog lights, roof rails, dual front and side airbags and 16-inch alloy wheels. Overall, the 2009 model year Tucsons can be distinguished by minor visual changes, such as a new-look radiator grille, new rear number plate surround and modified instrument cluster on all models.