Well, that "Sucks": GM Embarrassed at Spark Launch after Derogatory Remarks for Rivals Appear on Computers

On Wednesday, General Motors held a special event in the U.S. to announce the launch an all-electric version of its Chevrolet Spark. But it didn't go as smoothly as the company had hoped for.

You see, according to a report from the Wall Street Journal, during the event, computers displayed a derogatory remark after any mention of certain GM competitors like Chrysler to the 200 members of the media who were using the company’s internet network.

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Chevrolet to Produce Pure-Electric Version of the Spark, Sales Start in 2013 [with Video]

The development of the Chevrolet EN-V prototype wasn't the only electric vehicle-related news to come out of General Motors' Detroit headquarters today as the automaker also announced the launch of the Spark EV.

The pure-electric version of its Spark city car will be produced in limited numbers for select global and US markets, including California, starting from 2013.

“The Spark EV offers customers living in urban areas who have predictable driving patterns or short commutes an all-electric option”, said Chevrolet’s global vehicle chief engineer for electric vehicles Jim Federico.

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Missed Opportunities Warehouse: Bizarre New Ad for Chevy Europe

In the same warehouse where the Ark of the Covenant is purportedly stored, all of the world’s missed opportunities are held in a sort of limbo, no doubt waiting for sweet release at the hands of Irina Spalko.

What you may not realise until the last twenty seconds (assuming you’re seeing this ad for the first time and didn’t look at the title of this post) is that it’s a TV commercial for Chevrolet’s European arm.

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Chevrolet Sells 1.1 Million Vehicles Worldwide in Q1 2011 Recording its Best First-Quarter Results Ever

Driven by the new Cruze sedan and the globalization of the Chevrolet name, sales of GM’s brand in the first three months of the year reached 1.1 million vehicles worldwide, which is the best first-quarter results in the company’s history. Compared to the first quarter of 2010, Chevrolet recorded a 15 percent increase in sales this year.

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Chevrolet UK gets into the Christmas Spirit, Offers Free Gift Wrapping Service for New Sparks

If you happen live in Britain and have decided that a new Chevrolet Spark is the perfect Christmas gift to yourself or someone (*cough sugardaddy cough*) close to you, then you'll be happy to know that the GM brand is offering a free gift wrapping service on all orders received by December 21. The... festive bow tie initiative is being offered by Chevrolet UK across the country.

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Chevy Showcases Z-Spec Line Concepts of Volt, Cruze and Spark at SEMA

General Motors' Chevrolet division unleashed three prototype models fitted with bits and pieces from its forthcoming Z-Spec line of accessories at the SEMA Show today. The cars chosen to showcase the new dress-up parts were the 2011 Cruze compact, the new Volt extended-range electric vehicle and the soon-to-be-launched Spark minicar.

The Detroit-based automaker has not yet released details on its Z-Spec concept models, but from what we can tell by looking at the photos, all three cars receive similar upgrades including unique alloy wheels wrapped in chunkier tires, exterior graphics, mild body modifications and numerous touches inside like the sports steering wheel and niftier materials and colors. Photo gallery after the jump.

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